Extended Marketing Mix & Conclusion

Extended Marketing Mix:

There are 3 other key areas that businesses should also take consideration of in order to succeed. These include:

People:

When researching, it is important to know who is in the target market so that the business can understand who to pitch their ideas and promotions to. Aside from this, it is also important that the company have the right number and quality of people in their business. This is because it is the people that will be delivering the services and will be the face of the company to the public. An advantage of a business having people that are of high quality and who support the business and the products they create, is that the employees will usually carry out their work in the highest quality and highest ability that they can. This will then help the business to grow and have competitive advantage over their competition.

Process:

The way the business is carried out is also important as it affects the service that the consumer will receive and in turn the way the business is seen. This can include a pay system, distribution system or steps that ensures the business works to its highest quality. This is important as it involves the services provided to the customers which can affect the business image and reputation. When the quality of the business is reduced, the sales are also reduced therefore it is important to get this part of the marketing mix correct and to the highest quality.

Physical evidence:

This is the part of the marketing mix that consumers can physically see or experience through a service or a product. This contributes to the quality of a business or product. Examples include, the image of the brand, packaging of products, the logo and other things that contribute to the bodily make up of a business.

Conclusion:

Overall, it can be seen that all features of the marketing mix contribute to the business’s success equally. They all must be implemented in order to achieve an advantage in the business world. All of them have to be analysed to make sure business objectives have been met while applying them into the company.