References

Product Descriptions. (n.d.) [Online] Available: http://www.coca-colacompany.com/brands/product-description [Accessed: 22 November 2016].

Brands. (n.d.) [Online] Available: http://www.coca-cola.co.uk/drinks [Accessed: 22 November 2016].

About A.G. BARR. (n.d.) [Online] Available: http://www.agbarr.co.uk/about-us/about-ag-barr/ [Accessed: 22 November 2016].

A.G. Barr (2016) Interim Report 2016. [Online] Available: http://www.agbarr.co.uk/media/304766/AG-BARR-26084-Interim-Report-2016-web.pdf [Accessed: 23 November 2016].

Coca-Cola's revenue and income from 2009 to 2015 (in million U.S. dollars). (2015) [Online] Available: https://www.statista.com/statistics/264423/revenue-and-financial-results-of-coca-cola/ [Accessed: 23 November 2016].

Dibb, S., Simkin, L., Pride, W., Ferrell, O.C. (2016) Marketing Concepts and Strategies. 7^th ed. Cengage Learning EMEA.

Bhasin, H. (2016) Coca Cola Brand Failure. [Online] Available: http://www.marketing91.com/coca-cola-brand-failure/ [Accessed: 23 November 2016].

Journey Staff. (2016) The Diet Coke Story. [Online] Available: http://www.coca-cola.co.uk/stories/the-diet-coke-story [Accessed: 24 November 2016].

Connelly, T. (2016) AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax. The Drum. [Online] 24 July. Available: http://www.thedrum.com/news/2016/07/24/ag-barr-reveals-irn-bru-xtra-part-its-new-marketing-strategy-following-sugar-tax [Accessed: 24 November].

Kokemuller, N. (n.d.) What is Marketing Mix of Coca Cola? [Online] Available: http://yourbusiness.azcentral.com/marketing-mix-coca-cola-12969.html [Accessed: 24 November 2016].

PepsiCo Reports Fourth Quarter and Full-Year 2015 Results. (2016) [Online] Available: http://www.pepsico.com/live/pressrelease/pepsico-reports-fourth-quarter-and-full-year-2015-results02112016 [Accessed: 24 November 2016].

The Coca Cola Foundation. (n.d.) [Online] Available: http://www.coca-colacompany.com/our-company/the-coca-cola-foundation [Accessed: 24 November 2016].

Broad, M. (2014) Top 5 Coca-Cola Happiness Experiential Campaign. [Online] Available: http://blog.ebiquity.com/2014/05/top-5-coca-cola-happiness-experiential-campaigns [Accessed: 25 November 2016].

Sportsmail Reporter. (2011) Rooney loses Coca Cola sponsorship deal after cheating allegations leave bad taste. Daily Mail Online. [Online] 6 April 2011. Available: http://www.dailymail.co.uk/sport/football/article-1373968/Wayne-Rooney-loses-Coca-Cola-sponsorship.html [Accessed: 25 November 2016].

Coca Cola Company Statistics. (2015) [Online] Available: http://www.statisticbrain.com/coca-cola-company-statistics/ [Accessed: 25 November 2016].

The Coca Cola System. (n.d.) [Online] Available: http://www.coca-colacompany.com/our-company/the-coca-cola-system [Accessed: 25 November 2016].

Online Retailing: Britain, Europe, US and Canada 2016. (2016) [Online] Available: http://www.retailresearch.org/onlineretailing.php [Accessed: 25 November 2016].